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Conscious Alliance is a national 501(c)(3) nonprofit organization committed to supporting communities in crisis through hunger relief and youth empowerment


3801 Industrial Lane
Broomfield, CO 80020

3801 Industrial Lane
Broomfield, CO 80020

Conscious Alliance is a national 501(c)(3) nonprofit organization committed to supporting communities in crisis through hunger relief and youth empowerment

Johnny Alamo and Lauren Hillsburg Join Conscious Alliance Board of Directors

April 12, 2024

Broomfield, CO – April 9, 2024 –
Conscious Alliance, the national hunger relief non-profit that taps into the power of  art, music, and community to solve food insecurity, is proud to announce that Johnny Alamo and Lauren Hillsburg have joined its Board of Directors. With their diverse backgrounds and shared passion for philanthropy, Alamo and Hillsburg bring invaluable expertise to the organization's mission of fighting hunger and empowering communities.

Johnny Alamo, CEO at Johnny Alamo Entertainment and former Head of Partnerships at Activist Artists Management, is a devoted father and seasoned professional with a background in brand partnerships development. He brings a wealth of expertise to the board – and he’s already initiated Conscious Alliance’s partnerships with the Denver Nuggets, Toyota, Liquid Death, Gibson Guitar, and World Emoji Day.

"The creativity that comes out of Conscious Alliance is truly inspiring," said Alamo. "I'm excited to collaborate with other board members and leverage my relationships within sports and the entertainment industry to broaden Conscious Alliance's strategic alliances. Additionally, I'm eager to explore opportunities for documentary filmmaking to raise awareness and support for the organization."

Lauren Hillsburg, Director of Sales at illy caffè - North America, inc., and known for her dedication to wellness and her extensive experience in the food industry, joins the Conscious Alliance board with a deep commitment to making a difference. Prior to her role at illy caffè, Hillsburg led sales at Simple Mills and Hormel. She has already initiated partnerships between Conscious Alliance and Simple Mills and illy caffè after being connected to the organization through her work with Justin’s Nut Butter.

"What excites me most about being on this board is that I get to be with a team of people who share a common goal of working to bring more food to more people who need it," said Hillsburg. "I believe my network within the food industry space will be beneficial for Conscious Alliance in educating more companies about what Conscious Alliance is and what Conscious Alliance does." 

"We are thrilled to welcome Johnny and Lauren to the Conscious Alliance family," said Justin Levy, Executive Director of Conscious Alliance. "Their passion, experience, and dedication to making a positive impact will be instrumental in advancing our mission and expanding our reach."

Conscious Alliance looks forward to the contributions of Alamo and Hillsburg as the organization continues its efforts to fight hunger and build stronger, healthier communities.

For more information about Conscious Alliance and its initiatives, visit


About Conscious Alliance:

For over 20 years, Conscious Alliance has been on a mission to end hunger through partnerships with bands, brands, artists, volunteers, and fans. We began with “Art That Feeds” Food Drives at concerts, then amplified our impact by partnering with food brands on large-scale donations to reduce food waste. Paired with our National Distribution Center in Colorado and Hunger Hero volunteers on the ground nationwide, Conscious Alliance has delivered 13 million meals and counting. Conscious Alliance is a national 501(c)(3) nonprofit committed to awakening compassion and ending hunger in underserved communities. Learn more about and donate to Conscious Alliance at and follow @ConsciousAlliance on Instagram.