Uniting Youth with Urban Method
In November 2011, Conscious Alliance partnered with the all-vocal hip hop group Urban Method, the Colorado based nonprofit organization the Stronghold Society, and local youth to create a movement through the power of music and collaboration. Under the direction of Urban Method—who competed on NBC’s singing competition show The Sing Off — Native American and non-Native youth joined forces to share in a ‘Live Life Call To Action’ message through music, designed to inspire and unite this generation to live life at its grandest. This message: You Thrive, I Thrive, We Thrive.
The Denver based group Urban Method was formed by eight musicians with extensive studio session work. Each individual’s sound gravitates toward urban music and beats to create a cohesive blend. The group is groundbreaking in the a cappella world because of their hip hop style and sound.
Conscious Alliance and the Stronghold Society’s collaborative mission is to inspire confidence, creativity, hope, and ambition for the youth of native and non-native communities. We want to encourage youth to take action to live a healthy life in mind, body, and spirit through the diverse means of arts and creative movements.
Through the mutual efforts of Conscious Alliance, Urban Method, The Stronghold Society, and local youth, we cultivated a collective movement to encourage young people to live a happy, healthy, and positive life. Over a dozen youth joined us for this special day to create a song with the message ‘You Thrive, I Thrive, WE Thrive.” The group included singers, writers, beatboxers, a guitarist, and a rapper.